Facebook doesn’t want to talk about how many people use its app anymore

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Facebook’s main app has more than 2.3 billion users. We know this because, each quarter, the company reports its user growth, alongside its business updates. 

These metrics are a key signal to investors and others about how the company is doing and how quickly it’s growing. But that could soon change.

Facebook announced during its quarterly earnings call that it will begin phasing out these metrics for its main app, instead opting to disclose numbers for its “family” of apps, which includes Facebook, Instagram, Messenger, and WhatsApp.

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